Ken Lazer, a veteran casting director with over 31 years of experience, has garnered considerable recognition in the industry. His recent nominations at the prestigious Artios Awards for two commercially significant projects have further cemented his reputation. The first project is a powerful public service announcement (PSA) for Janssen Pharmaceutical Companies, addressing prostate cancer awareness within the African American community. Titled “Family,” it features 11 principal actors and 20 background artists in a compelling wedding scene narrative. The second project is a heartfelt commercial for the Simons Foundation Powering Autism Research for Knowledge (SPARK). It focuses on promoting advancements in autism research and fostering understanding and support for those affected by the condition.【6†source】【7†source】.
Lazer shared insights into the unique challenges and immense responsibilities during an exclusive interview with Casting Networks. In discussing the prostate cancer PSA, he emphasized the significance of raising awareness regarding early detection among African American males, who are disproportionately affected by the disease. By carefully selecting talented actors from diverse backgrounds, Lazer successfully conveyed the message while maintaining authenticity throughout the production.
The SPARK commercial presented another opportunity for Lazer to demonstrate his expertise as a casting director. With a focus on featuring dedicated scientists committed to improving our knowledge of autism spectrum disorder, the project highlights both the researchers’ passion and the organization’s mission. This moving portrayal underscores the importance of supporting ongoing efforts to enhance the lives of individuals living with autism.【7†source】【8†source】.
You can watch Ken Lazer’s artios awards interview and learn more about his casting process on his official website or through the Casting Networks platform【6†source】【7†sourc