ARTIOS Awards Winner – Best Commercial
Ken Lazer won the “Best Commercial” category at the prestigious Artios Awards. The Artios Awards is a significant honor recognizing excellence in casting. His innovative approach and keen eye for talent are evident in the commercial. Thus, it captivated both the audience and the judges with its compelling narrative and impeccable casting choices. Lazer’s ability to identify […]
Artios Awards: Ken Lazer’s Two Commercial Nominations

Ken Lazer, a veteran casting director with over 31 years of experience, has garnered considerable recognition in the industry. His recent nominations at the prestigious Artios Awards for two commercially significant projects have further cemented his reputation. The first project is a powerful public service announcement (PSA) for Janssen Pharmaceutical Companies, addressing prostate cancer awareness […]
How do Casting Directors Choose Actors for Films

How do casting directors choose actors for films? In this blog, I will discuss the world of filmmaking. It is a magical realm where characters come alive and stories unfold. Casting directors are essential to this enchanting process, acting as modern-day alchemists. With their unique ability to choose the perfect actors to bring these characters […]
8 Do’s and Don’ts of Dressing for the Camera

In the media industry, it’s well-known that getting professionals comfortable in front of the camera takes time and effort, especially when representing their company. While crafting sharp, clear messaging is crucial, it’s only part of the process. Dressing for the camera plays a vital role in how effectively their message is received. The right attire […]
What casting directors look for in actors
In this blog, we’ll explore the qualities and skills that casting directors seek when evaluating actors for commercials and film projects.
The Importance of Chemistry in On-Screen Casting
Chemistry between actors is a vital element in the success of any commercial or film project.
Finding the Right Talent: Strategies for Casting Directors
As a casting director in New York City, finding the right talent for commercials and films is your ultimate goal. The ability to discover exceptional actors who bring characters to life is what sets great casting directors apart.
The Art of Casting: Understanding the Casting Process
Understanding the intricacies of the casting process is essential for commercial directors, film directors, and actors alike.
“Key Factors to Consider When Hiring a NYC Casting Director for Your Project”
“Crucial factors to weigh when hiring a NYC casting director for your project. Make an informed choice for your film or commercial’s success.”
Cast and Crew Positions | NYC Casting Director
The last time you watched a movie, I bet you barely understood every title in the closing credits. If you’re trying to get into the film industry, or you just won yourself a spot after auditions, or even if you already work for one of the acting agencies, you need to know those people you […]